Individual
Representation tailored to the person, their potential and their pace.
Independent model management · Perak, Malaysia
Distinct faces.
Enduring careers.
We represent individuals shaping fashion, beauty and culture—at home and worldwide.
Meet our talentPerak · Malaysia
Selected talent · 2026
Talent with
presence.
The HLA approach
Based in Perak, connected across Malaysia and beyond. We pair local understanding with international ambition.
More than a face. We build considered careers through close management, honest guidance, and the right opportunities.
International
A trusted regional network with a thoughtful global point of view.
Intentional
Long-term careers built one meaningful decision at a time.
What we do
Representation
with direction.
From a first casting to regional placement, HLA gives talent the strategy, care and connections to build work that lasts.
Work with HLA- 01Talent management
- 02Brand campaigns
- 03Editorial & runway
- 04Regional placement
HLA paid audition · Applications open now
Perak, Malaysia
Applicants must be 18+
Show up.
Stand out.
We are meeting distinctive new talent in Perak. Register at no cost, submit three recent photographs, and shortlisted applicants can complete a private guided audition online.
After verified audition completion
RM200Eligible after an invited applicant completes both audition sections and HLA verifies session integrity.Successful sign-on
RM1,000Paid after a successful applicant signs and begins a six-month non-exclusive HLA representation agreement.- 01Register online
Tell us a little about yourself. No fee and no professional portfolio required.
- 02Get shortlisted
Selected applicants receive a personal invitation with the Perak venue and time.
- 03Complete your guided audition
Complete five automated tasks in Section 1, then wear and live-sell six clothing sets in a continuous 30-minute Section 2.
- 04Join HLA
Sign six-month non-exclusive representation and receive RM1,000 when the agreement begins.
Applications close08.11.2026 · 11:59pm MYT
There is no registration fee.
Register for the auditionRepresentation, clearly stated
During the six-month term, HLA provides marketing and representation. Talent may accept outside work, provided they disclose their active HLA representation and follow the agreement’s notification and conflict terms. Commission, marketing permissions and termination terms are provided for review before signing.
One application and payment eligibility per person. Selection is not guaranteed. Automated scoring measures task completion and framing only; HLA staff make every selection and payment-eligibility decision. RM200 conditions are provided in the private audition invitation; RM1,000 conditions are provided in the representation agreement before signing.